Who Are We and Why are We Here?
Who Are We and Why are We Here?
Who Are We and Why are We Here?
By The Western Wild Crew
By The Western Wild Crew
Ever stare at a trout stream in the mountains and feel like, "This is it. This is what life's all about?" Yeah, us too. But the truth is, those moments are at risk. Without us taking action, the wild places and experiences we love could vanish in our lifetime.
That's why we started Western Wild Co. We want to keep the adventure alive – and sustainable – for generations to come. We want to help empower and inspire the full spectrum of outdoor enthusiasts to embrace sustainable adventure, protect wild spaces, and expand the marketplace for responsible brands.
Here's the thing: the market for sustainable gear is growing, but it's not quite there yet. We think there are a few reasons why:
Sustainability feels like a closed club, not a welcoming campfire. Let's face it, some folks get turned off by the eco-warrior image. We want everyone to feel included, no judgment.
The meaning of “sustainability” is unclear. Between greenwashing and jargon overload, it's hard to know what's real and what's just marketing fluff. We're here to clear the air.
Finding truly sustainable gear is like navigating a jungle. With questionable labels, misleading packaging, and enough acronyms to fill a dictionary, it's tough to know where to even begin. We're here to be your guide.
How To Identify and Embrace Sustainable Outdoor Gear >>
Here's how we do it:
No more leaving people out. Whether it's environmental impact or Made In The USA gear, we connect you with sustainable brands that align with your individual priorities.
Sustainability simplified. We break down the jargon and provide clear, easy-to-understand information so you can make informed choices with confidence.
Shining a light on the good guys and gals. We support genuine sustainable brands, helping them reach more people who share their values.
Empowering each other. We offer personalized recommendations, helpful tips, and awesome content to inspire your next sustainable adventure.
We all have different values, and that's okay. What matters is that we come together to protect the wild places we love. So join us! Let's make responsible choices, leave a legacy of adventure, and keep the campfire burning for generations to come.
Ever stare at a trout stream in the mountains and feel like, "This is it. This is what life's all about?" Yeah, us too. But the truth is, those moments are at risk. Without us taking action, the wild places and experiences we love could vanish in our lifetime.
That's why we started Western Wild Co. We want to keep the adventure alive – and sustainable – for generations to come. We want to help empower and inspire the full spectrum of outdoor enthusiasts to embrace sustainable adventure, protect wild spaces, and expand the marketplace for responsible brands.
Here's the thing: the market for sustainable gear is growing, but it's not quite there yet. We think there are a few reasons why:
Sustainability feels like a closed club, not a welcoming campfire. Let's face it, some folks get turned off by the eco-warrior image. We want everyone to feel included, no judgment.
The meaning of “sustainability” is unclear. Between greenwashing and jargon overload, it's hard to know what's real and what's just marketing fluff. We're here to clear the air.
Finding truly sustainable gear is like navigating a jungle. With questionable labels, misleading packaging, and enough acronyms to fill a dictionary, it's tough to know where to even begin. We're here to be your guide.
How To Identify and Embrace Sustainable Outdoor Gear >>
Here's how we do it:
No more leaving people out. Whether it's environmental impact or Made In The USA gear, we connect you with sustainable brands that align with your individual priorities.
Sustainability simplified. We break down the jargon and provide clear, easy-to-understand information so you can make informed choices with confidence.
Shining a light on the good guys and gals. We support genuine sustainable brands, helping them reach more people who share their values.
Empowering each other. We offer personalized recommendations, helpful tips, and awesome content to inspire your next sustainable adventure.
We all have different values, and that's okay. What matters is that we come together to protect the wild places we love. So join us! Let's make responsible choices, leave a legacy of adventure, and keep the campfire burning for generations to come.
Article Originally Published: Feb 13, 2024
Article Originally Published: Feb 13, 2024